ISTO. is a Portuguese brand founded by Pedro Gaspar, Pedro Palha and Vasco Mendonça who prefers to do very well things than do many things. The founders gather extensive experience in management areas, digital communication and design in companies such as O Escritório, BBDO, Publicis Groupe, Uniplaces and the operation of Rocket Internet in Mexico. The main purpose of ISTO. is to reach consumers with a practical, affordable and premium response, adjusted to all who, like the founders of the brand, are tired of a frenetic agenda dictated by the category and require better quality for a lower price. This is what led the brand to work with the best suppliers and textile manufacturers in Portugal.
ISTO. -Acronym for Independent, Superb, Transparent, Organic- is not a collection or season brand. Each new release is designed to meet the needs of those who look for male everyday essentials with the best quality and sustainability.